LET’S GET PERSONAL!
The war for talent is in full force! Companies are competing harder than ever for top talent and yet many of us haven’t evolved. We must stop using the same boring text, or laundry list of requirements. Don’t get me wrong, we aren’t against “copying and pasting” parts of a job description, but we ARE against the task list of what a potential job seeker will do each day in their job once hired!
- Put your Marketing hat on and get personal! According to Workopolis, the top 5 items a potential candidate wants to know about are:
1. Work environment
2. Career Advancement Opportunities
3. Work/Life Balance
- Don’t forget to cover the basics like benefits, perks, and what you do for fun. Describe your culture, paint a virtual picture for the candidate, make them visualize what it would be like working at your company.