JOB SUMMARY Supports marketing objectives with a critical eye for horticultural accuracy by preparing sales and product marketing materials.
• Support sales and product management teams by preparing effective PowerPoint presentations tailored to various audiences.
• Utilize horticulture knowledge/experience to ensure a high level of horticultural accuracy and content relevance for external-facing collateral.
• Work with marketing, sales, and product management teams to ensure accurate brand representation and appropriate audience messaging.
• Write copy and develop content for industry publications and other marketing collateral.
• Proof product tags for horticultural and image accuracy.
• Provide general marketing support as required.
• Assist in preparing product and display at events and tradeshows.
• Maintain industry knowledge by participating in continuing education opportunities.